Foton Lovol International Heavy Industry Co., Ltd. (Foton Lovol for short) is a large-sized industrial equipment manufacturer specialized in construction machinery, agricultural equipment and vehicles. It achieved sales revenues of RMB16 billion in 2011, up 12.7% year on year. In the same year, owing to outstanding performance in “Essential Growth, Structural Adjustment and Globalization”, “FOTON” was estimated at RMB14.311 billion in value, ranking 64th among China’s 500 most valuable brands. Also, Foton Lovol was accredited as a “Key National High-tech Enterprise”, its engineering research institute as a “National Corporate Technical Center” and its leading products as “Chinese Famous Brand”, “Chinese Famous Trademark” and “Most Competitive Brand”.
Foton Lovol’s leading product Foton Gushen combine harvester led the industry in sales volume for 11 consecutive years, with a market share of 70%. Foton large and medium-duty tractors have held the largest share in the industry for seven consecutive years. Foton Wuxing motor tricycle kept ahead in the industry in sales volume and market share for seven consecutive years. Foton construction machinery, represented by Foton loaders, excavators and rotary drilling rigs, has been growing rapidly and healthily, become increasingly competitive and grown into one of the industry’s fastest-growing brands.
To gear its R & D and innovation to international practice, apart from Shandong, Foton Lovol has established R & D centers in Tianjin, Europe and Japan, created a four-in-one R&D platform in line with international practice, fully introduced and attracted superior global resources such as product, technology and talents according to the strategic need for globalization, added and created value for all links of the corporate value chain on strength of its team, system, culture and management, thus bringing its core technology in step with the world.
While pulling ahead in several domestic market fields, Foton Lovol has been actively developing international markets. So far, the company has built up a global marketing service network system consisting of more than 300 sales service providers, covering more than 120 countries and regions in the world and integrating “sale, service, parts supply, customer training with information feedback”, and has exported products from three sectors--construction machinery, agricultural equipment and vehicles.