Qixia Defeng Food Co., Ltd. is located at Qixia City in Shandong Province. Qixia is known as “Top City of Fruits of China” and “Apple Capital of China”，with beautiful scenery, comfortable climate and superior geographic location. Founded at the end of 2001, Defeng Food has 380 employees and 58 technicians, with an area of 120000 square meters and fixed assets of 28.17 million dollars. It has two Controlled Atmosphere Stores with 26,000 tons of storage capacity. With advanced air-conditioned equipment imported from Italy, Defeng has 16 fruit processing lines and corresponding ancillary facilities with strong technical power and complete facilities. Since 2005, our company has been honored with“Top-10 Leading Enterprises in Agricultural Industrialization of Yantai City” and“Top-100 Leading Enterprises in Agricultural Industrialization of Yantai City” by Yantai Municipal Government and the “Leading Enterprises of Forestry Industry in Shandong Province” by Shandong Provincial Forestry Department for many years.
The corporation is mainly engaged in storage, processing and exportation of fruits and vegetables.90% of its products are sold abroad, and clients are from Southeast Asia, Europe and American countries. Annual sales volume of fruit and vegetables are 40,000 tons. The registered trademark “DEFENG”enjoys extraordinary high reputation in the above areas. In 2014, “DEFENG” was awarded “Ten Famous Apple Brands in Yantai”, and the fruits of Defeng company were honored with “Gold Award of the 11th Chinese Forest Product Fair”, “Gold Award of the 15th Chinese Green Food Exposition" In 2015, “DEFENG” was awarded“Ten Famous Apple Brands in China”.
Considering interests of clients as priority, market demand as guidance, integrity, innovation and pragmatic as tenet, our corporation devotes itself to the construction of enterprise culture and has already got ISO9001:2008 International Quality System Certificate, Green Food Authenticate, Global Gap Certificate and etc. In 2009, “DEFENG” was entitled “Shandong Famous Trademark” and in 2011 “DEFENG” was awarded “provincial Contract-credit enterprises” by Shandong Administration for Industry and Commerce.
In January 2013, our enterprise cooperated with China Fruit Marketing Association and Yantai Huteng Real Estate Co., Ltd. established Shandong Qixia Fruit Auction Center Co., Ltd.. Relying on the well-known brand “Yantai Fruit”and geographical advantages and on the basis of many major fruit retail and wholesale markets of Chinese fruit production and sales area, integrating production, marketing, logistics and finance areas to take agricultural e-commerce model which is suitable for present situation in China, the third party auction model as the core, adopting the organization principle and form of membership system,innovatively integrating a third party market mode with excellent supply chain management model and efficient perfect logistical distribution system, our company creates a large expert apple spot auction market covering both China and abroad, combining information flow, business flow, logistic and capital flow together.All these fully embody the function of “Price Discovery” and lead to a free flow of Chinese fruits in our country as well as the world, and it is a completely innovative business model. It makes great contributions for the farmers to realize contract farming and stable market and for promoting the construction of a new socialist countryside.
First-class facilities, First-class technology and First-class idea laid a solid foundation for the development of the enterprise. Mr.Pan Dehui, chairman of the board of Qixia Defeng Food Co., Ltd., together with all the staff, cordially welcomes clients and friends from all over the world to visit our company for business negotiation and mutual development.