2018 marks the 40th anniversary of reform and opening-up, the first year of fully implementing the 19thCPC National Congress, the crucial year of building a moderately prosperous society in all respects and implementing the 13th Five-year Plan and also an important window phase for Shandong to speed up the shift in development driving forces and realize industrial upgrading. The 7th Shandong Cultural Industries Fair is being held to push forward the high-quality development of the cultural creative industry and create a new situation for building Shandong into a strong modern province.
Led by Xi Jinping Thought on Socialism with Chinese Characteristics, the 7th SDCIF will deeply implemented the spirit of the 19th CPC National Congress and the spirit of the important speech made by Xi Jinping in Shandong, focus on the major project of shifting old driving forces of development into new, give full play to the advantage of Shandong’s cultural resources and display the achievements made in the reform of the provincial cultural system and mechanisms and the development of cultural industries. The fair will bring the platform convergence role of SDCIF into full play, make efforts to improve and innovate the way the fair is held, raise its market, international and professional level, while strengthening the functions of investment promotion and talent attraction, project promotion and trade in products. Besides, the fair will make full use of modern technological methods including Internet, Internet of Things and artificial intelligent, ensuring online and offline interaction to build an online SDCIF.
ⅠHIGHLIGHTING QILU CHARACTERISTICS
The fair will fully tap into the resources of Qilu culture, and through project advertising, trading, achievement demonstration, themed forums and cultural performance display the characteristics of Qilu culture and the new achievements made by Shandong in reform and development in recent years to polish the brand of Qilu culture.
ⅡDISPLAYING THE NEW BUSINESS PATTERN
The fair will focuson shifting the old development driving force into the new, demonstratethe integrated development of culture and tourism, science and technology, finance, marine, modern agriculture, especially through the integration with big data, cloud computing and artificial intelligent, and promote the development of emerging forms in cultural industry.
ⅢSTRENGTHENING INTERNATIONAL COOPERATION
As the fair has passed the UFI certification, the fair will centre on the “B&R” Initiative, step up efforts to attract foreign investment, add more international elements, showcase a group of well-known and influential overseas enterprises and products, advance the exchange, cooperation and win-win results among cultural enterprises at home and abroad.
ⅣREINFORCING MARKET OPERATION
The fair will give full play to the positive role of the market in the allocation of cultural resources, give better play to the organization, guidance and service functions of the government, adhere to the principle of holding government-run meetings and enterprise-operating exhibitions, increase efforts to cultivate market players, and attract social forces to participate in the operation, development and operation of the fair.
ⅤBALANCING SOCIAL AND ECONOMIC BENEFIT
The fair will prioritize social benefit, tap the economic potential of the fair and drive the rapid growth of transportation, logistics, catering, accommodation, tourism and consumption. In addition, the fair is going to increase the number of professional exhibitors and purchasers, promote cooperation and trade among projects and enhance the efficiency of trade during the fair.
ⅥEXPANDING PUBLIC ENGAGEMENT
The fair is committed to increasing efforts in benefiting the masses with culture, promoting rural cultural rejuvenation, carrying out a series of colorful mass cultural activities, including bringing the fair to the campuses, to the communities, to the enterprises and to rural areas, so as to encourage the public to attend the fair while meeting the people’s aspiration for and expectation of a better life.