Established in 1984, Qingdao Hengda Co., Ltd. is one of the biggest leather shoes companies and is the vice-president unit of China’s Leather Industry Association. Since foundation, Hengda has adhered to brand– development strategy, changed strategies from product management through brand management into capital operation and completed disintegrations from providing high quality products to premium brand to high quality life style.
Having the four brands-Humand, Adeline, Tolfoot and Naacee as foundations, HENGDA mainly produces leather shoes, but also provides other leather wares, like bags, suitcases and belts. The company builds up marketing network integrating proprietary trading, sales agent, joined sales and cooperation. Humand promotes promptly globalization brand strategy, implements strategy cooperation with Nine West, Guess, H&M and many other international brands and achieves great-leap-forward development from OEM to ODM.
Meeting customers’ needs is the mission of HENGDA. The company insists on providing customers with fashionable, healthy, comfortable and safe life experience. HENGDA becomes service provider of China’s fashionable shoes brand.