“Yantai Agricultural Means of Production General Corporation” (later as ‘YANNONG’) is affiliated to Yantai Supply & Marketing Cooperative Association, Shandong Province. Being a large-scale circulating enterprise for agriculture means of production across Shandong Province, it is one of the key circulating enterprises listed into “Yantai’s Three Top-Ten Projects” and “Yantai’s Priority Development Program with Top 50 Key Projects and Top 50 Enterprises”. Established in 1989, it has registered capital of 100 million yuan, fixed assets of 535million yuan, 22 subsidiaries with majority shareholding, 4 fertilizer manufacturers with majority or minority shareholdings, and 12 administrative departments. With the operation principle of “Credit, Factualism, Innovation and Service” over the past years, YANNONG has been operating based on the market orientation, providing service for “agriculture, countryside and farmers”. It has been implementing the development strategy of integrating production with marketing, management with service, establishing agricultural service centers, developing domestic trading and export simultaneously, achieving considerable economic and social benefits, with more than 1.50 million tons of fertilizer for its annual distribution, annual turnover of nearly 3,000 million yuan, and annual import/export volume above 100 million US dollars.