Shandong Fengxiang Co., Ltd. is one of the state’s key agricultural industrialization leading enterprises, the ten national strong enterprises for food safety, the first batch of “food and agricultural products export inspection-free enterprises”, Chinese flesh kind strong enterprises, key bibcock enterprises of countrywide food, China top 500 enterprises with large competitiveness, and China food industry hundred enterprises. The company has more than 30 production and operation entities and 13000 employees, slaughtering 200 million broiler chicken every year (Slaughter volume ranks the top three.), and outputting 200,000 tons of split chicken, 60000 tons of cooked products, 600000 tons of feed. In 2011, Feng Xiang achieved sales revenue of 4.82 billion yuan, with profit tax of 379 million yuan, foreign exchange earnings of 90.59 million dollar, and the total assets of 5.64 billion yuan.
In 1997, Feng Xiang and French LDC company became joint ventures, introducing automatic production line of slaughter chicken in with international advanced level, cooked food processing line, chicks breeding line and feed processing production line. The company also built HACCP (hazard analysis and critical control point) management system and ISO9001 quality assurance system, and passed the international authoritative certification. Group has set up a post-doctoral scientific research workstation and a technology development center reaching provincial standard. With strong product R & D ability, we can provide more than 200 kinds of split chicken, more than 60 kinds of cooked food, and more than 20 varieties of condiments and biological products. “Feng Xiang” is a well-known trademark in China. “Feng Xiang” brand broiler products are famous brand products of China. In 2006, the brand became an influential brand of China meat industry. At present, it is awarded as one of China famous brands, Shandong famous brands and ten big brands in meat industry. The company is the highest level and the largest brand-name products owner in Liaocheng city. Products are exported to Japan, Malaysia, Russia, Singapore, the Middle East and more than 20 countries and regions. The company has become the largest chicken supplier for Macdonald, KFC and other international fast food groups, WAL-MART, Trust-mart, PARKnSHOP, Carrefour and other large chain supermarkets in Southeast Asian countries and China.
On December 13, 2003, General Secretary Hu Jintao inspected Fengxiang Company and gave full praise and affirmation on Fengxiang’s agricultural industrialization road to drive farmers to become rich, transfer rural surplus labor and use new and high technology to promote agricultural products processing value-added level.
Inspired by Hu’s inspection spirit and supported by leadership at all levels and social sessions, all Fengxiang people will continue to adhere to the enterprise core idea of “integrity of life”, further change ideological concept, accelerate the pace of development of entrepreneurship, constantly optimize the product structure, strongly broaden the market area, and make positive contributions to the local economy development to drive more farmers become rich.